A Boost for Local Markets and Fairs In The Balearic Islands

Promoting direct sales and responsible consumption on the four islands

What does it consist of?

Strengthening direct sales, protecting local food heritage and bringing producers and consumers closer together. With these goals in mind, the first phase of the plan for reviving unique markets and fairs in the Balearic Islands has been developed, an initiative with an island focus covering initial assessment to the proposal of municipal strategies.

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Data

PROJECT TITLE IN THE CALL
Revitalisation, preservation and enhancement of markets and unique fairs as a strategy for food sovereignty in the Balearic Islands. PHASE 1
LOCATION
Mallorca, Minorca, Ibiza, Formentera
Entity submitting the PROJECT
Govern de les Illes Balears
Entity that executes the project
Conselleria d'Agricultura, Pesca i Alimentació
Project code
ITS2019-157
Total project amount
250.000 €
ITS granted amount
250.000 €
Executed amount
213.187 €
Call year
2019
Execution status
Executed
Purpose
Cultural heritage
Budget execution
Executed: 85.27%
Last data request
18.01.2023

The project

On all the islands, local markets and fairs linked to the farming industry have historically been hubs where local production meets everyday life. However, the expansion of large supermarkets has pushed them to the sidelines, leaving behind trade practices that sustained not only the rural economy, but also cultural relationships with the land.

Through this plan, the Balearic Government has promoted a joint strategy to revive these spaces. The Regional Ministry of Agriculture, Fisheries and Food has led assessments, participatory processes with producers and consumers, and proposals for inter-institutional coordination. The focus is on food self-sufficiency and a more cohesive network of markets throughout the archipelago.

The actions include the development of individualised plans for each municipality, the promotion of responsible consumption, the creation of market collaboration networks and the promotion of measures to boost the range of local craft products available in these spaces. Moreover, it has been proposed that markets should be listed as Intangible Heritage, recognising their social and cultural importance.

The intervention has been carried out with an investment of €250,000, provided through sustainable tourism tax. This first phase lays the foundations for a long-term strategy linking food sovereignty, local economy and heritage, in a fairer, more personal model of trade for the Balearic Islands.